How did canada goose win over pepole’s hearts during the past few years?

Since ancient times, seemingly down jacket was called “fashion insulator”, usually put on later, Gu got warm to attend to the United States. However, in recent years, specifically to sell down jacket Canada Goose has become a representative of the tide card. Warm winter can not stop the stars, directors, dignitaries, put on a Canadian Goose thick down jacket. In many movie and television drama, such as “acquired”, “successor”, can see Canada Goose figure, can be described as swept the world.

Canada Goose is a 60-year history of Canadian clothing brand, 70’s brand began to focus on research and development of high-quality lightweight down jacket, provided to the northern Canadian border patrol, police and other use. 90 years later, gradually into the public vision. 2013 private equity fund Bain Capital acquired a majority stake in Canada Goose and made the brand a “net red”.

Canada Goose’s sales revenue soared from $ 3 million in 2001 to $ 300 million in 2015, an increase of 100 times over 14 years. Last year, Canada Goose began to discuss with a number of banks, underwriters IPO matters, which makes Canada Goose market value of about 1.5 billion US dollars, that is, in just four years, the valuation turned seven times.

At present, Canada Goose listing is progressing smoothly, no accident in February or March this year in the United States, Canada, the two stock exchanges to see Canada Goose. It is expected that the size of Canada Goose IPO between $ 200 million and $ 300 million. Over the past decade in the United States and Canada at the same time the largest IPO for high-end yoga clothing manufacturers and retailers Lululemon, the group raised $ 377 million in 2007.

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