The birth of the Go Go brand dates back to 1957, when the Polish immigration Sam Tick founded the group’s predecessor, Metro Sportswear Ltd., in 1972, his son-in-law David Reiss took over the company and served as CEO and began to focus on making down jacket and Canadian government civil servants The In 2001, David Reiss son Dani Reiss took over the family business, and led the group really take off, the current global staff of more than 1,000 people.
During his stay in Dani Reiss, Canada Goose Holdings Inc. also welcomed the new owner. By the end of 2013, private equity fund Bain Capital LLC Bain Capital acquired 70% stake, the specific transaction price is unknown, and Dani Reiss still retain a minority stake, when the company’s annual sales of about 200 million Canadian dollars, the core profit EBITDA 25 million Canadian dollars Worth about $ 250 million.
According to the prospectus, the company realized revenue of $ 290.8 million, up 33.2% year-on-year and net profit of 84.0% to $ 26.5 million in the year ended March 31, 2016, compared with $ 14.4 million in fiscal year 2015, Adjusted net profit was $ 30.1 million. Over the past three years, the annual compound annual growth rate of 38.3%, while net profit is almost doubled.
In the past year, the United States has surpassed Canada as Canada’s largest market for Canada Goose Holdings Inc., with sales surging more than 200% during the 2014-2016 fiscal year and a compound growth rate of 75.5%. US sales in 2016 exceeded $ 100 million to $ 103.4 million, while sales in Canada and the rest of the world were $ 95.2 million and $ 92.2 million, respectively. The branded down jacket, priced between $ 700 and $ 1,500, is particularly popular in the rich northeastern United States, but Canada Goose’s brand awareness is only 16% in the US and 76% in Canada, which means that the United States also has Large growth space.
In November 2016, Canada Goose brand New York Wooster Street and Toronto opened the first batch of independent flagship store, after the brand only through 36 countries and regions, 2,500 counters and online channels for sale. But the Soho district flagship store in New York has been subject to PETA (“good animal organization”) in the shop outside the nuisance, around the residents and nearby stores are numerous customers. PETA claimed that the brand brutally killed the coyote and used the coyote as fur collar.